BIRMINGHAM HIPPODROME JOINS IN GOOD COMPANY

IN GOOD COMPANY EXPANDS INTO THE WEST MIDLANDS WITH BIRMINGHAM HIPPODROME PARTNERSHIP

Leading Midlands artist development organisation announces major new partnership as regional network grows.

In Good Company (IGC), the Midlands-wide artist development organisation, today announces that Birmingham Hippodrome has joined its growing network of regional partners — marking further success in joining up support for artists across the East and West Midlands.

Birmingham Hippodrome joins an established consortium of partner organisations including Derby Theatre, Nottingham Playhouse, Royal & Derngate, Lincoln Arts Centre and The Y Theatre Leicester, consolidating IGC’s position as the leading artist development network across the Midlands region. The partnership reflects IGC’s commitment to supporting artists at every stage of their career across the region.

“We have sought new partnerships in the West to reflect the reality of the artist support we deliver for freelancers across the whole Midlands region. We approached Birmingham Hippodrome because artists told us, again and again, how much they valued the organisation and the support it offers. Combined with the fact that so many of the artists we already work with call the Hippodrome home, the partnership felt not both natural and necessary. This is a really exciting moment for IGC — It means we can better serve the freelance artist workforce, and Birmingham Hippodrome is exactly the kind of ambitious, artist-centred organisation we want alongside us.”

Jen Sullivan, Executive Producer of In Good Company.

“We’re incredibly proud to have partnered with In Good Company and join a collective of Midlands-based organisations that are leading the way with artist development. This partnership greatly supports the Hippodrome’s aims in raising the profile of Midlands made work and championing artists at all stages of their career; we look forward to collaborating with the partners to strengthen our offering.”

Sophia Griffin, Head of New Work and Artist Development at Birmingham Hippodrome.

The new partnership strengthens the wider region as In Good Company continues to build the infrastructure for artist development across the Midlands, with further national activity planned for 2026.

You can find out more about Birmingham Hippodrome and what they're up to here on their website.